Craig Anthony Perkins is a true autodidactic polymath; a composer, sound designer & music technologist, photographer, web & graphic designer, digital media educator, magician & psychological illusionist, published author, futurist, creative & social entrepreneur, amateur robotics engineer and rocket scientist, occasional coder, sometimes poet, and indie toy designer.
Los Angeles based composer, producer, sound designer and music-technologist Craig Anthony Perkins began his musical journey as a drummer at the age of 4 (his father, who worked as a nationally recognized radio DJ, was also a drummer.) Growing up in San Diego California, by the time Craig was 8 he had picked up the guitar, and by age 13, became a multi-instrumentalist writing his own songs and performing at local venues with veteran musicians two to three times his age.
By the early 1980s Craig had discovered synthesizers, drum machines and inexpensive, cassette-based multitrack; it was at this moment that he decided to embark on a solo career. Having released albums under various pseudonyms and “band” names, Craig has also scored several independent films including “No Way In” which was nominated at the 2000 Los Angeles International Film Festival. In 2002 he won the TELLY award for best music composition for the TV commercial “Get Tech”, which was produced and directed by the non-profit organization Women In Film for the U.S. Department of Commerce’s technology-based educational program, GetTech.org. This commercial wound up playing in over 250 cities throughout the United States.
Under his Genshi Media Group company name, Craig has provided the musical content as well as editing duties for various software titles such as the myRMX software application currently being developed by Lower Mars Games as well as the iPhone apps Radius and Cool O’Meter by Pattern Making Co. As the Senior Audio Editor for Avid’s M-Audio division, Craig created and edited the ProSessions line of sound libraries as well as provided musical content for the company’s extensive product line. This led Craig to several interesting side projects including the development of the first, full Ableton Live based remix album for Grammy Award winning artist Duncan Sheik. With this project, Craig worked with Duncan’s Engineer Kevin Killen and Drummer Doug Yowell to create separate instrumentation and vocal tracks in the Ableton Live software for Duncan’s entire album entitled “White Limousine“; enabling users to remix any and all parts of the album.
As a published author, Craig wrote the CD-ROM title “Ableton Live 4 CSi Master”, which is currently selling on Amazon.com as well as nationwide music chains such as Guitar Center and Sam Ash.
When he is not creating and producing music, Craig is enjoying his passion for photography. Having his photographic work published in several magazines has recently led Craig to teaching a course on the Principles of Digital Photography at Rio Hondo College in Whittier, California. Combined with his music technology experience, he is exploring the possibility of expanding the course into a full Digital Media exploration. Craig is also currently working on a book of his photographs to be published by a major publisher, which will be accompanied by a “score” on CD inspired by the photographs.
And somewhere in the mix of it all, he has actually managed to find the time to become a designer Toy Maker under his GENSHI:TOY brand. With the world-wide release and subsequent sell out of his Broken Heart Robot toy, Craig has established himself as a true multi-talented media artist.