Anatomy Of A Logo Design – In 30 Minutes Or Less

It’s been awhile since I’ve done any logo design work (I’ve been primarily focusing on my photography this past year and more recently, on learning Industrial Design, but more on that later!) and I recently had a friend ask me if I would do one for him on spec. Now normally, I would just say no, but I needed to get my feet wet again as well as test drive this new Adobe CS4 Design Premium I had just purchased.

He didn’t give me much direction [at first] other than the name of his company and the fact it was going to be a hip-hop management company. So I threw something together real quick (since I was, basically, doing this for free after all) and then the “designer” in me started tweaking away on it… so where I ended up was a bit different than where I started.

So I thought I’d share a few of the steps I went through for this exercise in 30 minute logo design.


About Craig Anthony Perkins

Award winning Filmmaker, Composer, Photographer and Designer Craig Anthony Perkins began as a musician at the age of four, a magician at the age of six, and became interested in photography and filmmaking at a very early age as well. In the past Craig has worked in both a creative and technical capacity within the entertainment industry for companies such as Philips Media, Universal Interactive Studios and AVID, doing everything from video game design and film post production, to sound design, composing and technical writing. Under his own company Genshi Media Group, he has released several albums on the iTunes Music Store, has had his photography published in magazines and exhibited in galleries, his short films showcased in film festivals worldwide (with two of his films actually winning) and has designed indie art toys - including the much sought-after Broken Heart Robot - which has led to talks with two TV networks for consideration as an animated series based on his toy character. Now, between Filmmaking, Photography and Music, as well as performing as a working Magician & Mentalist, Craig is also helping others as a Creative Coach, Personal Consultant & Motivational Speaker; sharing his secrets to creative success and empowering those who seek the creative genius within themselves! View all posts by Craig Anthony Perkins

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